Location: Noida, UP

Company: Aplusify

Experience: 2+ years

Job Overview:

We are looking for a Social Media Executive with strong experience in B2B social media strategy and execution, combined with hands-on use of AI tools to scale content, improve efficiency, and optimize performance. This role requires strategic thinking, platform ownership, and basic video editing skills to support short-form and campaign-led content.

Key Responsibilities:

• Own and execute the B2B social media strategy across LinkedIn, X (Twitter), and other relevant platforms.
• Define content pillars, posting cadence, and platform-specific formats aligned with business and demand goals.
• Use AI tools to support content ideation, caption optimization, hashtag research, and content variations.
• Translate leadership thought leadership, campaigns, and events into structured social narratives.
• Plan and manage monthly and campaign-based social calendars with clear strategic objectives.
• Create and edit short-form video content (reels, clips, event snippets) using basic video editing tools.
• Track and analyse performance metrics such as engagement rate, follower growth, clicks, and assisted leads.
• Continuously refine social strategy using insights, AI recommendations, and platform trends.

Requirements

• 2+ years of experience managing B2B social media strategy and execution.
• Strong understanding of LinkedIn algorithms, professional audience behavior, and content formats.
• Hands-on experience with AI tools such as ChatGPT, Canva AI, CapCut AI, Hootsuite AI, Sprout AI, or similar platforms.
• Basic video editing skills for short-form content.
• Ability to analyse performance data and convert insights into strategy improvements.
• Strong planning, communication, and cross-team collaboration skills.
• Bachelor’s degree in marketing, Communications, or related field (preferred).