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Author name: Neeraj Garg

Neeraj Garg is the Chief Operating Officer at Aplusify. For 20 years, he has worked alongside a multitalented team to help associations and nonprofits drive digital transformation within their organization, enabling them to be more innovative, agile, and donor/member-centric. As Aplusify’s COO, he leads an internal task force that shares lessons learned, best practices, and practical applications that specifically relate to associations and nonprofits.

Power of Marketing Automation for Associations

Unlocking the Power of Marketing Automation for Associations

AMS Roadmap, Implementation, Marketing /

By nature, association professionals wear many hats, making it important to lean on tools that provide efficiency and a high-quality member experience. Marketing automation for associations unlocks the potential to streamline, enhance, and zero in on member engagement and retention. This can enable your association to reap rewarding outcomes in these areas with an efficient […]

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5 Steps to Automate Marketing Workflows for Associations

5 Steps to Automate Marketing Workflows for Associations

AMS, Marketing, Pardot /

5 Steps to Automate Marketing Workflows for Associations Do you want to simplify your marketing workflows for associations and manage them more efficiently? As an association, you need to constantly stay on top of the ever-changing demands associated with running a successful organization. That’s why automating the various tasks associated with your marketing workflow can

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Implement Data Governance for Associations

How to Implement Data Governance for Associations?

AMS, Business Insights, Data, Data Governance, Implementation, Post Launch /

Data governance is a critical component of any successful association, and it starts with having the right tools in place. An Association Management System (AMS) such as Salesforce®, Fonteva, or Nimble AMS provides the foundation for data governance. This allows associations to manage their data and make decisions based on business intelligence. With a data

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Navigating Your Association Management System Roadmap

Navigating Your Association Management System Roadmap

AMS, AMS Selection /

Key Segments to Success In today’s fast-paced world, associations need a comprehensive and efficient system to manage their operations. An Association Management System (AMS) is a software platform that allows organizations to streamline their processes, improve member engagement, and make data-driven decisions. Implementing an AMS, however, can be a complex endeavor. To ensure success, it’s

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Unleashing the Power of Salesforce Marketing Automation for Associations

Unleashing the Power of Salesforce Marketing Automation for Associations

Marketing, Marketing, Salesforce, Salesforce /

A Deep Dive into Salesforce Marketing Cloud and Pardot Today, associations are always looking for better ways to connect with their members. They want to make their marketing smoother and increase membership and renewals. This blog post focuses on how Salesforce automation for associations can improve efficiencies and marketing results. This is especially important in

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9 Biggest Challenges with AMS Implementations and How to Avoid Them

9 Biggest Challenges with AMS Implementations and How to Avoid Them

AMS, Fonteva, Implementation, Salesforce /

As an association looking to update its operations, you may be considering implementing a new AMS system. Implementing a powerful and user-friendly AMS can help your organization streamline administration workloads, increase member engagement opportunities, and improve interactions with stakeholders. However, the process of transitioning from your current setup to a modern platform can involve significant

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Top 5 Features in Salesforce Spring ’23 for Associations and Nonprofits

Top 5 Features in Salesforce Spring ’23 for Associations and Nonprofits

Associations, Nonprofits, Salesforce /

Top 5 Features in Salesforce Spring ’23 for Associations and Nonprofits Overview of the Salesforce Spring ’23 Release The Salesforce Spring ’23 Release is packed with features that will help associations and nonprofits streamline their operations. In this release, Salesforce made a number of changes that drive efficiency and boost insights. Read on for an

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Top 6 Practices for Increasing Membership Retention Rates

Top 6 Practices for Increasing Membership Retention Rates

Associations, Marketing, Membership /

Being a Platinum Sponsor of The Association Platform Power Conference 2022, Aplusify had the opportunity to host a session “Membership Insights and the Power of Integrations and Automations.” Rajeev Gupta (General Manager, Aplusify), Byron Smith (Digital Transformation Consultant), and Indu Tyagi (Senior Relationship Manager, Aplusify) guided us on how dynamic integration can effectively empower your membership teams to offer benefits that are personalized to improve retention and

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5 Key Benefits of Data Lake for Your Organization

5 Key Benefits of Data Lake for Your Organization

Associations, Data, Marketing, Membership, Nonprofits /

Being a proud participant of ASAE Annual, Aplusify had the opportunity to host a session “Realize Data Lake Dreams on a Beer Budget.” Our General Manager, Rajeev Gupta (Aplusify), Byron Smith, AABB (American Association of Blood Banks), and Moderator Barbara Armentrout walked us through the importance of data management and how it can help associations break down data silos

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Checklist for Successful Pardot Integration

Checklist for a Successful Pardot Integration

Associations, Marketing, Pardot /

Nonprofits deeply understand the importance of marketing automation for their marketing and sales teams. With robust features that help nurture leads, track prospects, manage marketing campaigns, and so much more, it can be confusing where and how to lay the foundation. That comes with the need to make foolproof implementation plans and calculate the potential

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