“In the year 2016, Microsoft CEO Satya Nadella declared “Bots are the new apps” and since then there is no looking back”
There has been an increased conversation about AI and its usage in our lives lately. We have been seeing the effects of AI implementation for quite some time. The ease with which Netflix recommends videos, Amazon suggests products based on past purchases and email filters out irrelevant information is the most common example of AI. Wondering how AI can have a great impact on your nonprofit working? AI unlocks the untapped potential of your organization’s data.
These days, Nonprofits are more aware of the power of AI and they keep searching for ways to implement AI into their communities, donor engagement and expand their offerings for the success of their nonprofit mission. For example, Salesforce® Einstein is the layer of AI and Salesforce® core application that includes data crunching, it interprets both structured and unstructured data, and makes both predictions and recommendations. To make your understanding better, mentioned below are a few of the examples that focus on AI’s implementation for nonprofit and its transformation.
Machine Learning, Process Automation, and Smart Workflow
AI can fourfold operational efficiencies and manage a high volume of work for your nonprofit. It includes data mapping, image recognition, automated routine task, data analytics, enhanced fundraising approach and even maintaining your attendance records. AI also automates the task that consumes most of your time. For example, the Einstein activity capture and Salesforce® inbox automatically captures the data and records the same in your CRM. You can simply cut the hustle of manual data entry and can engage your resource in something more important.
Throwing light on the machine learning and process automation abilities of artificial intelligence, it is to make the manual process automated that can work better and deliver the best. Apart from the fundraising approach, implementing this in your nonprofit environment can benefit in the following ways:
– Achieve operational excellence
– Harness the power of software robots
– Advance your process workflow
– Keep up with the highly competitive digital environment
Human Engagement
Secondly, the major involvement of Artificial intelligence in cognitive technology is to interact with humans. When Siri and Alexa were served to us on our tables, we knew the era of transformation is here. Alexa and other such devices can turn off light, lower the music playing and perform multiple functions based on human commands, making it altogether more interesting and preferred. Further, talking about chatbots, they are becoming a new adaptable tool for the nonprofits to educate their community. Essentially, they are helping the nonprofits in spreading their words and helping them in the fundraising approach.
Charity: Water’s initiative to collect the donation on Facebook via bot is one such example of intelligence based nonprofit transformation and eventually humans connect with these bots more.
Also, as AI does the tedious job of data analysis, you get time to focus more on human interactions. While AI sifts through your data, you and your team can focus on strengths, understanding and translating human behavior to engage them in your nonprofit mission.
Measure and improve the effectiveness of marketing campaigns
Implementing Salesforce® Einstein into your Marketing cloud can help you track the person’s past interactions. For example, what are they viewing on your website? What link did they click? Which email campaign is getting more click rate and eventually learn what works best for your segments of the audience?
AI never fails to recognize the following questions for your campaign:
- What’s the best time to ask a one-time donor to give again?
- What’s the best communication channel to coordinate with a particular donor?
- Which story resonates the most in your marketing campaigns?
Having answers for the following, it becomes easy for your nonprofit to measure and improve the effectiveness of your marketing campaigns.
With Einstein’s AI efforts you can increase your marketing campaigns click rate and decrease the unsubscribe rate.
Personalized Data and Insights
AI’s advanced ability to recognize complex data, align it with the individual need and personalize it with relevant recommendation makes it worth your nonprofit augmentation. AI not only interprets data actionable on based task but also predicts what’s going to happen next. And this can act as an asset for your nonprofit and association.
As a nonprofit, you must have collected a ton of information about your donors and supporters giving the pattern, event attendance, wealth data, asks structure, etc. Implementing Artificial intelligence based technology with cognitive insights can allow the fundraiser to interpret the donor’s action and better understand the relevant data. This can further lead to better-optimized donor acquisition, a personalized message delivered to a larger portion of people and a greater level of business satisfaction. Fundraising efforts can be both multiplied and simplified using AI
Tip: Salesforce® is the next generation CRM powered by Artificial intelligence that can personalize, align, raise and transform your nonprofit success.
Contact us for the best Salesforce® services. Reach us at Aplusify.
AI enabled CRM- Salesforce®
Mission-driven nonprofits and Associations are adopting AI to rebuild their organizational capacity in terms of improvement, effectiveness, and sustainability. These are the following areas in the nonprofit that AI can greatly alter:
– Fundraising
– Marketing and automation
– Administration
– Process and Resources
Most of the Nonprofits and Associations have started using Salesforce® as their relationship-management database. Salesforce® with its advanced analytic and AI driven approach helps the nonprofits in its fundraising efforts and revenue generation. Hence, this fast adoption of machine-learning will eventually help the nonprofits in predicting the donor behavior, forecast year-end giving and manage other financial targets.
Need help with Salesforce® implementation? Aplusify can help.
Communication and Chatbots
Facing a challenge in terms of communication is the most common challenge faced by many nonprofits. It is difficult to get in touch with the outside donors, staff and interested individuals. There is a high possibility of missing out on them even if you don’t want to. In this scenario, AI enabled chatbots can stand at your rescue. You can pre-function Chatbots to automate conversations for most commonly asked questions through messages or recorded calls. This can eventually help with customer service and requests such as how to contribute money, address a budget question, or learn about upcoming programs. What else can be an effective way to maintain both internal and external contacts simultaneously?
Need Einstein’s advanced analytics and data approach in your nonprofit organization too? We can help. Connect with us on www.aplusify.com or drop us a mail at wecare@aplusify.com. We are here to help.
