Community Platform Integration: Impact Non-Dues Revenue with Metrics
- Recorded Thursday, October 14, 2021
A community platform lets your members connect, network, and collaborate. By marrying Salesforce with a community platform, organizations can generate integrated reports to track member engagement. Data from Salesforce and community platform mean:
- Enhanced engagement with members
- No duplicative business processes
- Increased revenue
Join Aplusify in this live webinar session as our COO, Neeraj Garg, demonstrates the importance of engagement reports and why your organization needs them.
You will learn:
- Why you need to integrate with a community platform
- How reports and dashboards can help you track and improve member engagement
- How engagement metrics can help you increase revenue
Who should attend:
- Executive Directors
- Chief Executive Officers (CEOs)
- Chief Marketing Officers (CMOs)
- Chief Technology Officers (CTOs)
- Chief Information Officers (CIOs)
- Chief Financial Officers (CFOs)
- IT Directors
- Salesforce Superusers
- Salesforce Administrators
- Database Specialists
- Marketing Directors
- Membership Directors
Speakers/Moderators
Neeraj Garg, Aplusify
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Neeraj Garg is the Chief Operating Officer at Aplusify. For 20 years, he has worked alongside a multitalented team to help associations and nonprofits drive digital transformation within their organization, enabling them to be more innovative, agile, and donor/member-centric. As Aplusify’s COO, he leads an internal task force that shares lessons learned, best practices, and practical applications that specifically relate to associations and nonprofits.
Vinnu Deshetty, Director of Sales and Marketing
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As Director of Sales and Marketing, Vinnu Deshetty brings your organization over 20 years of experience working with nonprofits and associations. Vinnu is an advocate of technology, promoting the most up-to-date tools and effective ways to add capacity to teams, streamline processes, and improve stakeholder experiences. Whether it’s membership, conferences, events, fundraising, or volunteer management, Vinnu believes technology alleviates administrative burdens so organizations can focus on the people they serve. She holds that “it’s always important to remember the humanity in what we do.” Raised as a coal miner’s daughter in western Kentucky, Vinnu stays true to her Southern roots by valuing community and staying solutions-focused with her work. She obtained a Bachelor of Science degree from Vanderbilt University and a Master of Public Administration. Vinnu now works and resides in the Washington, D.C. area.
About Aplusify
Aplusify provides associations, nonprofits, and higher education institutions with the capability and capacity to maximize their Salesforce platform. Our team of Salesforce-certified experts alleviates the technical weight of implementing and managing Salesforce so you can focus on strategy and organizational mission. Find out how we can save you time, money, and stress with our Salesforce Managed Services.
