Data Cleansing in Salesforce and Salsa - Why it Matters Recording
- Recorded Wednesday, October 27, 2021
Data cleansing is crucial before, during, and after you integrate Salsa with Salesforce. Poor data quality can affect reporting, analytics, and segmentation for effective marketing campaigns.
Join us for a joint live webinar with Aplusify’s COO, Neeraj Garg and SalsaLabs’ Partner Manager, Rachel Slattery to learn tips on how to keep your data clean to ensure you get the most out of Salsa and Salesforce.
Research by Blackbaud found that 67% of data available to some nonprofits were un-mailable. That is either a lost opportunity or wasted money. This especially matters the most when you are a nonprofit and struggling to establish streamlined fundraising, donor management process powered by real-time analytics.
After this webinar, you’ll understand:
- Pitfalls that can occur if you do not clean data before you integrate Salsa with Salesforce
- Type of data that is synced bidirectionally between Salesforce and Salsa Engage
- Top reports and dashboards that can make cleaning data an attainable task
Who should attend:
- Executive Directors
- Chief Executive Officers (CEOs)
- Chief Marketing Officers (CMOs)
- Chief Technology Officers (CTOs)
- Chief Information Officers (CIOs)
- Chief Finance Officers (CFOs)
- IT Directors
- Salesforce Superusers
- Salesforce Administrators
- Database Specialists
- Marketing Directors
- Membership Directors
Speakers/Moderators
Neeraj Garg, Aplusify
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Neeraj Garg is the Chief Operating Officer at Aplusify. For 20 years, he has worked alongside a multitalented team to help associations and nonprofits drive digital transformation within their organization, enabling them to be more innovative, agile, and donor/member-centric. As Aplusify’s COO, he leads an internal task force that shares lessons learned, best practices, and practical applications that specifically relate to associations and nonprofits.
Rachel Slattery, Partner Manager
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Rachel Slattery is Salsa’s Partner Manager and has been with the company for over 7 years. Throughout Salsa’s growth during the last couple of years, she’s been directly involved in helping nonprofits use Salsa to better serve their communities and reach their missions.
Vinnu Deshetty, Director of Sales and Marketing
As Director of Sales and Marketing, Vinnu Deshetty brings your organization over 20 years of experience working with nonprofits and associations. Vinnu is an advocate of technology, promoting the most up-to-date tools and effective ways to add capacity to teams, streamline processes, and improve stakeholder experiences. Whether it’s membership, conferences, events, fundraising, or volunteer management, Vinnu believes technology alleviates administrative burdens so organizations can focus on the people they serve. She holds that “it’s always important to remember the humanity in what we do.” Raised as a coal miner’s daughter in western Kentucky, Vinnu stays true to her Southern roots by valuing community and staying solutions-focused with her work. She obtained a Bachelor of Science degree from Vanderbilt University and a Master of Public Administration. Vinnu now works and resides in the Washington, D.C. area.
About Aplusify
Aplusify provides associations, nonprofits, and higher education institutions with the capability and capacity to maximize their Salesforce platform. Our team of Salesforce-certified experts alleviates the technical weight of implementing and managing Salesforce so you can focus on strategy and organizational mission. Find out how we can save you time, money, and stress with our Salesforce Managed Services.
