Engagement History Reports and Dashboards on Pardot
- Recorded Thursday, February 10, 2023
No matter if you are just stepping into the Pardot universe or an already seasoned user, using the Engagement History of marketing activities can open new doors for your team. With game-changing features, Engagement History lets you:
- Review campaign performance over time
- See how members have interacted with a campaign
- Find assets associated with each campaign
- Drill down into important marketing initiatives and campaign metrics
Join our COO, Neeraj Garg, in this interactive webinar session by Aplusify to learn the benefits of Engagement History insights and how to get started with this dynamic feature.
What you’ll learn:
- Benefits of using Salesforce Engagement History
- Engagement History Metrics to enhance reporting
- Engagement Metrics Lightning Component
- Engagement History Dashboard
- Steps to enable Engagement History
Who should attend:
- Executive Directors
- Chief Executive Officers (CEOs)
- Chief Marketing Officers (CMOs)
- Chief Technology Officers (CTOs)
- Chief Information Officers (CIOs)
- Chief Financial Officers (CFOs)
- IT Directors
- Salesforce Superusers
- Salesforce Administrators
- Database Specialists
- Marketing Directors
- Membership Directors
Speakers/Moderators
Neeraj Garg, Aplusify
Connect on LinkedIn
Neeraj Garg is the Chief Operating Officer at Aplusify. For 20 years, he has worked alongside a multitalented team to help associations and nonprofits drive digital transformation within their organization, enabling them to be more innovative, agile, and donor/member-centric. As Aplusify’s COO, he leads an internal task force that shares lessons learned, best practices, and practical applications that specifically relate to associations and nonprofits.
About Aplusify
Aplusify provides associations, nonprofits, and higher education institutions with the capability and capacity to maximize their Salesforce platform. Our team of Salesforce-certified experts alleviates the technical weight of implementing and managing Salesforce so you can focus on strategy and organizational mission. Find out how we can save you time, money, and stress with our Salesforce Managed Services.
