5 Marketing Automation Strategies to Boost Member Engagement
September 20, 2023 | 01:00 PM ET
Marketing automation is about automating routine marketing tasks to reduce manual workload while providing enhanced member experiences. In this interactive session, our panelists walk you through not just about workflows; it’s like having power to share the right information with the right people effortlessly. Think of it as sending follow-up emails to prospects that can further convert them into members. This is where marketing automation comes into the picture. How about boosting member engagement with tailored content w.r.t. members’ interests.
Watch this webinar to learn how marketing automation can increase member engagement.
Key Takeaways:
- Importance of marketing automation
- 5 marketing automation strategies to increase member engagement
- How associations can effectively leverage each of these 5 strategies
Who Should Attend:
- Executive Directors/Chief Executive Officers (CEOs)
- Chief Information Officers (CIOs)
- Chief Technology Officers (CTOs)
- Chief Operations Officers (COOs)
- Vice Presidents, Information Technology
- Vice Presidents, Membership
- Vice Presidents, Marketing
- And other Association Executive roles
Panelist/Moderator
Melissa Williamson
Business Analyst, Aplusify
For almost a decade, Melissa worked in the membership department for a significant trade association. Throughout that time, she was considered the organizational expert on all subject matter and processes for managing an association’s efforts. The success accomplished throughout her career stems from her innate ability to develop and cultivate meaningful relationships which are all motivated by her passion for helping others. Additionally, Melissa has a unique knack and love for the data side of things. She holds a high standard for data integrity and has a comprehensive knowledge base of various database and software systems. Recognizing this exclusive set of talents, she was selected to play a major role as a stakeholder responsible for aiding in their AMS replacement project. During her last 4-5 years at her association, a small team was able to successfully replace their legacy AMS and fully implement Fonteva’s platform. Melissa firmly believes the rare combination of her attributes for the desire to provide exceptional customer service and care, along with her slightly unconventional admiration for data, is what brought her to where she is today – a proud employee at Aplusify as a Business Analyst!
Byron Smith
IT Consultant
Byron Smith is a fractional CIO with over 20 years of Association IT Management experience. As a Technology Executive for a diverse set of nonprofit and not-for-profit organizations, Byron has experienced firsthand, the challenges of finding the right mix of tools and processes for successful IT and IS operations in nonprofit environments and has partnered with membership, marketing, and finance departments to streamline operations and help meet organizational objectives using the Salesforce platform.
About Aplusify
Aplusify provides associations, nonprofits, and higher education institutions with the capability and capacity to maximize their Salesforce platform. Our team of Salesforce-certified experts alleviates the technical weight of implementing and managing Salesforce so you can focus on strategy and organizational mission. Find out how we can save you time, money, and stress with our Salesforce Managed Services.
