Optimizing Your AMS
- Recorded Wednesday, September 23, 2020
Optimizing Your AMS: How to get more from the technology you already own
Whether your association management system (AMS) is brand new or many years old, there are steps you can take to get the most from it. Wes Trochlil, president of Effective Database Management, will take you through a “checklist” of activities you can apply immediately at your organization to improve the value and usefulness of your current system and data. You’ll hear specific, real-world examples of actions associations have taken to clean up their data, improve the use of their data management systems, and improve sales. There will be plenty of time for Q & A.
Who should attend:
- Executive Director
- Chief Information Officer
- Chief Technology Officer
- Chief Finance Office
- Finance Directors
- IT Directors
- Salesforce Administrator
- Salesforce Superusers
- CMS/CRM Consultant
- Database Specialist
- Marketing Directors
- Membership Directors
Speakers/Moderators
Neeraj Garg, Aplusify
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Neeraj Garg is the Chief Operating Officer at Aplusify. For 20 years, he has worked alongside a multitalented team to help associations and nonprofits drive digital transformation within their organization, enabling them to be more innovative, agile, and donor/member-centric. As Aplusify’s COO, he leads an internal task force that shares lessons learned, best practices, and practical applications that specifically relate to associations and nonprofits.
Wes Trochlil, president of Effective Database Management, EDM
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Wes Trochlil, president of Effective Database Management, is the most published author on data management in the association market. For over 30 years, Wes has worked in and with over 200 associations, non-profits, and membership organizations throughout the US, Canada, and Australia, from helping organizations select and implement data management systems, to using the database and data for improved marketing and communications, and advancing the organization’s mission.
Barbara J. Armentrout, CAE
Barbara J. Armentrout, CAE, is a familiar face to many in the association and nonprofit world. She was on staff at the Direct Marketing Association of Washington and National Court Reporters Association, and was membership consultant for the Northern Virginia Technology Council. She was at Marketing General Inc. for a decade, where she specialized in membership marketing and nondues revenue. She also served on the program teams for the former Alexandria Brown Bag (now AIIOT) and the Reston/Loudoun Idea Swaps, as well as ASAE’s Greater Washington initiative. Barbara is now a freelance consultant, and a favored role is representing Aplusify to help associations, nonprofits, and higher ed institutions solve managed services needs involving Salesforce, Fonteva, and Nimble platforms. Barbara is a Washington, DC, native who recently relocated to Florida to continue her consulting practice in year-round sunshine. She lives in Boca Raton with her husband, writer Michael S. Schwartz.
About Aplusify
Aplusify provides associations, nonprofits, and higher education institutions with the capability and capacity to maximize their Salesforce platform. Our team of Salesforce-certified experts alleviates the technical weight of implementing and managing Salesforce so you can focus on strategy and organizational mission. Find out how we can save you time, money, and stress with our Salesforce Managed Services.
