Tracking Member Engagement with Scoring and Dashboards
- Recorded Thursday, September 09, 2021
More than half of organizations with a member engagement plan reported that it helped them increase
- Membership renewals by 51%
- Attendance at events and webinars by 50%
- Social media engagement by 34%
- Web traffic by 31%
- Non-dues revenue by 25%
Members’ preferences change with time, so it is important to anticipate their needs in the moments that matter with active communication, backed up by real-time engagement data.
Join Aplusify in this interactive live webinar session, our COO Neeraj Garg will demonstrate how reports that track member activities and scoring help in taking member engagement to the next level.
After this webinar, you’ll walk away with the knowledge of:
- The importance of engaging with members
- How member engagement leads to increased revenue generation
- Reports and dashboards to track member engagement
- Beyond tracking member engagement: 5 personalized messages to send out to members based on their activities
Who should attend:
- Executive Directors
- Chief Information Officers (CIOs)
- Chief Executive Officers (CEOs)
- Chief Technology Officers (CTOs)
- Chief Marketing Officers (CMOs)
- Chief Finance Officers (CFOs)
- IT Directors
- Salesforce Superusers
- Salesforce Administrators
- Database Specialists
- Marketing Directors
- Membership Directors
Speakers/Moderators
Neeraj Garg, Aplusify
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Neeraj Garg is the Chief Operating Officer at Aplusify. For 20 years, he has worked alongside a multitalented team to help associations and nonprofits drive digital transformation within their organization, enabling them to be more innovative, agile, and donor/member-centric. As Aplusify’s COO, he leads an internal task force that shares lessons learned, best practices, and practical applications that specifically relate to associations and nonprofits.
Vinnu Deshetty, Director of Sales and Marketing
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As Director of Sales and Marketing, Vinnu Deshetty brings your organization over 20 years of experience working with nonprofits and associations. Vinnu is an advocate of technology, promoting the most up-to-date tools and effective ways to add capacity to teams, streamline processes, and improve stakeholder experiences. Whether it’s membership, conferences, events, fundraising, or volunteer management, Vinnu believes technology alleviates administrative burdens so organizations can focus on the people they serve. She holds that “it’s always important to remember the humanity in what we do.” Raised as a coal miner’s daughter in western Kentucky, Vinnu stays true to her Southern roots by valuing community and staying solutions-focused with her work. She obtained a Bachelor of Science degree from Vanderbilt University and a Master of Public Administration. Vinnu now works and resides in the Washington, D.C. area.
About Aplusify
Aplusify provides associations, nonprofits, and higher education institutions with the capability and capacity to maximize their Salesforce platform. Our team of Salesforce-certified experts alleviates the technical weight of implementing and managing Salesforce so you can focus on strategy and organizational mission. Find out how we can save you time, money, and stress with our Salesforce Managed Services.
