“The higher education community is very collaborative. The Salesforce® customer community has been forthright in sharing best practices, lessons learned, and strategies to solve the common issues we all struggle with. Having the opportunity to network and learn from peers at other universities is extraordinarily valuable.”
Says Roger Lurie, Executive Director, Enrollment Services Office, Arizona State University
Every college and university strives for a personalized educational experience that meets the precise needs of a learner. However, the key student information has always remains dispersed across various channels that never connects at a unified location. To streamline this approach institutions are now harnessing technology that connects the disparate department and system at a single platform.
Salesforce® provides an intuitive, easy-to-use solution that can break down operational silos and provide a 360° view of university constituents and much more. Keep reading to find out more about how Salesforce® is transforming the way we engage, collaborate and empower education.
One Platform to Support Your Institution
Knowledge acquisition is accelerated only when the existing tradition silos break down and both students and faculty openly engage in meaningful interactions. Eventually, it establishes a breeding ground for the advanced ideas and knowledge sharing amongst both the parties. Salesforce® education cloud facilitates community engagement and collaborations amongst students and faculty to improve the success and retention rate at the universities. Further, it empowers each party involved (Including students, prospects, and alumni) with broad access to the most useful information that can change the way we perceive education.
Personalized Education for Each Student
Salesforce for higher education involves digital transformation and engagement amongst the student and the universities. Right from calls and messages to various other ways of digital connection keeps both the parties involved in the loop. Hence, it provides flexibility to test variations of content, timing, channel, and frequency to see what suits the best.
Enhanced Recruitment and Alumni Relations
What is the percentage of new applicants? How engaging and loyal are your alumni? These two factors greatly define the health of a higher education organization. Salesforce® for higher education has the solution for enhancing both the factors. Recruitment help from Salesforce® helps the institutions to find the right prospects and engage with them on multiple channels of their choice. They ultimately end up enrolling for their course.
In the Alumni loyalty factor, Salesforce® for higher education plays a vital role. Institutions can stay connected, up-to-date and, current and relevant with the Alumni by creating advanced content, events, and campaign according to their interests. It has various facilities that allow the institutions to create multi-channel fundraising campaigns and lets administrators manage the donation cycle from pledge to payment.
Both these solutions in concern with the higher education embody deep automation features, it can eventually boost productivity and performance and optimize communication channel with more accurate data.
Data Analytics
Data analytics play a vital role in increasing the efficiency and performances of almost all areas of higher education institutions. Right from enhancing the communication to decreasing the drop-out rate of universities, this analytics tools and techniques creates actionable insights from the huge amount of available data.
Connected Campus Globally
Universities and educational institutions stand amongst the largest local organization that has multiple constituents engaged at a different level in the campus. However, they differ in multiple dimensions as compared to other organizations and operate differently both internal and external. Naming few of the dimensions that differ in the education institution, it includes student records, event and student life, recruitment, alumni, faculty and staff, academic programs, affiliates and exchange programs, research activities, tuition and financial aids, investments, donations and facilities, and properties. Now add the necessary infrastructure elements to this defined dimensions such as communication, content distribution, websites, and activities. The picture must have become a little clearer to you. You need to connect this unified information into a single whole system that has more connected data, larger storage and one that can render the system inefficient and deplete valuable resources.
Considering all the above-mentioned factors, this inevitably takes the need for Salesforce® education cloud so that education institutions can connect at a digital level and help build a connected campus for the 21st-century education.
Unified View of a Higher Education Institution
In the macro management system of higher education, unification and centralization go hand in hand. If the software and tools used by the education institution are provided by different vendors then achieving this unification by integration becomes much more difficult. It then requires a lot more planning, time, additional information, resources, and money. On the other hands, think about a vendor that can provide all these functionalities, tools and software system under a single unit. Moreover, this vendor can also provide capabilities of extending the system functionalities for better operation and add value to the existing resources. Which vendor will you choose? Salesforce® education cloud is the second vendor as mentioned above
Salesforce® created the educational solution with the end goal in mind. The Salesforce® Solution for Higher Education and Higher Education Data Architecture (HEDA) is a combination of an end-to-end solution that leverages institution to stay connected with their constituents better and in a new way such as using social media, mobile and cloud technologies.
Get started with the Salesforce® Education Cloud with Aplusify and get solutions at an affordable cost. Contact us for your Salesforce Solution.
