Associations Data Marketing Membership Nonprofits

5 Key Benefits of Data Lake for Your Organization

Being a proud participant of ASAE Annual, Aplusify had the opportunity to host a session “Realize Data Lake Dreams on a Beer Budget.” Our General Manager, Rajeev Gupta (Aplusify), Byron Smith, AABB (American Association of Blood Banks), and Moderator Barbara Armentrout walked us through the importance of data management and how it can help associations break down data silos […]

Data

Sources of Bad Data

According to reports on average, companies around the globe function with the fear that around 26% of their data is dirty. This collection of bad data in their systems results in losses of around 15% to 25% on revenue. Every year US economy approximately faces a $3 trillion loss. Dealing with dirty data doesn’t only impact […]

Associations Member Engagement
Track Member Engagement with Scoring and Dashboards

Track Member Engagement with Scoring and Dashboards

How to Track Member Engagement with Scoring and Dashboards? While running an association, the common speed bump executives constantly mention is managing the diversity of memberships. An association functions with its members, and with such a vast community of people, there are actions and responsibilities associated with them—joining, renewal, purchasing products, attending association events, advocating […]

Membership Salesforce

10 Best Practices For Data Phishing Prevention

Data security is crucial to keep organizations safe from cybersecurity threats like data phishing. Let’s dive deeper to understand how data phishing poses a threat to your donors, members, and key stakeholders. According to Verizon’s 2019 Data Breach Investigation Report, 94% of malware was delivered via email. In 2019, nearly 88% organizations across the globe experienced spear […]