Neeraj Garg

Unleashing the Power of Salesforce Marketing Automation for Associations

Marketing, Marketing, Salesforce, Salesforce / Neeraj Garg

A Deep Dive into Salesforce Marketing Cloud and Pardot Today, associations are always looking for better ways to connect with their members. They want to make their marketing smoother and increase membership and renewals. This blog post focuses on how Salesforce automation for associations can improve efficiencies and marketing results. This is especially important in […]

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9 Biggest Challenges with AMS Implementations and How to Avoid Them

AMS, Fonteva, Implementation, Salesforce / Neeraj Garg

As an association looking to update its operations, you may be considering implementing a new AMS system. Implementing a powerful and user-friendly AMS can help your organization streamline administration workloads, increase member engagement opportunities, and improve interactions with stakeholders. However, the process of transitioning from your current setup to a modern platform can involve significant

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Top 5 Features in Salesforce Spring ’23 for Associations and Nonprofits

Associations, Nonprofits, Salesforce / Neeraj Garg

Top 5 Features in Salesforce Spring ’23 for Associations and Nonprofits Overview of the Salesforce Spring ’23 Release The Salesforce Spring ’23 Release is packed with features that will help associations and nonprofits streamline their operations. In this release, Salesforce made a number of changes that drive efficiency and boost insights. Read on for an

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Top 6 Practices for Increasing Membership Retention Rates

Associations, Marketing, Membership / Neeraj Garg

Being a Platinum Sponsor of The Association Platform Power Conference 2022, Aplusify had the opportunity to host a session “Membership Insights and the Power of Integrations and Automations.” Rajeev Gupta (General Manager, Aplusify), Byron Smith (Digital Transformation Consultant), and Indu Tyagi (Senior Relationship Manager, Aplusify) guided us on how dynamic integration can effectively empower your membership teams to offer benefits that are personalized to improve retention and

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5 Key Benefits of Data Lake for Your Organization

Associations, Data, Marketing, Membership, Nonprofits / Neeraj Garg

Being a proud participant of ASAE Annual, Aplusify had the opportunity to host a session “Realize Data Lake Dreams on a Beer Budget.” Our General Manager, Rajeev Gupta (Aplusify), Byron Smith, AABB (American Association of Blood Banks), and Moderator Barbara Armentrout walked us through the importance of data management and how it can help associations break down data silos

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Checklist for Successful Pardot Integration

Checklist for a Successful Pardot Integration

Associations, Marketing, Pardot / Neeraj Garg

Nonprofits deeply understand the importance of marketing automation for their marketing and sales teams. With robust features that help nurture leads, track prospects, manage marketing campaigns, and so much more, it can be confusing where and how to lay the foundation. That comes with the need to make foolproof implementation plans and calculate the potential

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APIs and Your AMS: Do you Integrate or Not

AMS, API, Digital Transformation / Neeraj Garg

API stands for Application Programming Interface, which plays a significant role in software development. An API shares its functionality to other systems through interfaces, connects systems and interfaces with each other, opens data silos, and lets developers of different applications access existing data sources. With the fast pace of development and ecosystem of organizations, at

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Detect Real-Time Issues Caused by Bad Data

Data / Neeraj Garg

Human error, failed tasks, the use of confusing information, and poor data collection practices are one of the most prominent reasons why bad data can threaten your database. Additionally, associations that store and manage their data in multiple systems are more prone to facing data health issues. In multiple cases, raw data collected is originally

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Sources of Bad Data

Data / Neeraj Garg

According to reports on average, companies around the globe function with the fear that around 26% of their data is dirty. This collection of bad data in their systems results in losses of around 15% to 25% on revenue. Every year US economy approximately faces a $3 trillion loss. Dealing with dirty data doesn’t only impact

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Track Member Engagement with Scoring and Dashboards

Associations, Member Engagement / Neeraj Garg

How to Track Member Engagement with Scoring and Dashboards? While running an association, the common speed bump executives constantly mention is managing the diversity of memberships. An association functions with its members, and with such a vast community of people, there are actions and responsibilities associated with them—joining, renewal, purchasing products, attending association events, advocating

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Author name: Neeraj Garg

Unleashing the Power of Salesforce Marketing Automation for Associations

9 Biggest Challenges with AMS Implementations and How to Avoid Them

Top 5 Features in Salesforce Spring ’23 for Associations and Nonprofits

Top 6 Practices for Increasing Membership Retention Rates

5 Key Benefits of Data Lake for Your Organization

Checklist for a Successful Pardot Integration

APIs and Your AMS: Do you Integrate or Not

Detect Real-Time Issues Caused by Bad Data

Sources of Bad Data

Track Member Engagement with Scoring and Dashboards

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