In membership associations, it is difficult to attract and keep members engaged and loyal throughout their journey. This process also becomes time-consuming if done in a manual way. Marketing Automation is a powerful tool in optimizing the entire membership lifecycle. In this blog, we delve into the innovative potential of Marketing Automation from acquisition to […]
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Membership associations deal with a large volume of data daily. This data is paramount to the growth, relevance, and effectiveness of these associations. Harnessing this data can present a myriad of benefits and provide a unique opportunity for informed decision-making. However, multiple technologies and disconnected systems lead to incomplete insights, limiting the associations’ ability to
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