The ecosystem shifted beneath our feet at Dreamforce. Between Marc Benioff unveiling AIforce, Anthropic’s Dario Amodei demonstrating Claudeforce, and NVIDIA’s Jensen Huang emphasizing that enterprise software isn’t dying—it’s evolving—the underlying theme was undeniable: the traditional CRM interface is stepping into the background. For association executives, non-profit operational leaders, and membership directors, the message was loud […]